Marvesting has renewed its participation at Tech For Retail!

Marvesting was present at the European Retail Show at the end of November. Community of ambassadors, influence, loyalty, live shopping, training for Field Force teams, etc. The solutions offered by our Digital Retail subsidiary Demooz have been a hit with retailers and brands in general, who are now looking to adapt their sales and marketing activities to the new consumer challenges facing Shoppers. A look back at the event!

A 3rd edition with new records!

What is Tech for Retail?

Tech for Retail is the European trade show dedicated 100% to technological innovations and eco-responsible solutions for physical retail outlets and online sales. Omnichannel, Retail Media, Logistics, Customer Journey, Business Intelligence, and much more, Tech For Retail highlights a range of tools to help the retail sector meet today’s challenges.

Exhibitors, conferences, experience-sharing, one-to-one meetings: the show is designed to increase exchanges and promote innovation.

For this third edition, Tech For Retail gave the floor to key players in the market during plenary sessions: Carrefour, Les Mousquetaires, Fnac Darty, L’Oréal, Casino Group,…

Another successful year

After two consecutive days at the show, Tech for Retail is once again performing extremely well:

+330 exhibitors
+10 000 visitors
+ 150 conferences

This year’s event was a resounding success, with qualified visitors on the lookout for new innovations to enhance the customer experience, both online and offline.

Marvesting meets retailers' expectations

This year, Marvesting (ex-Impact Field Marketing Group) has renewed its participation with a brand new, dynamic and colourful identity to highlight our expertise. At Tech For Retail, our Digital Retail subsidiary, Demooz, was in the spotlight with a stand dedicated to Digital Solutions.

In particular, Demooz supports customers in their digital strategy for retail activation. Our teams are involved at every stage of the consumer’s buying journey, from pre-sales on the digital side, to the moment of sale (whether in-store or online), right through to building customer loyalty once the product/service has been sold.

Community of ambassadors, influence, drive to store, loyalty – these are just some of the solutions that retailers are looking for, as they seek more than ever to adapt their sales and marketing initiatives to the new consumer challenges facing Shoppers, with the development of omnichannel and phygitalised offerings.

A conference dedicated to Community Led Growth

Tech For Retail is also an opportunity for the Group to take the floor. And for this new year, we have dedicated our conference to Community Led Growth. 🚀

Stéphane Millet, CEO of Demooz, spoke on the following topic:
“+30% increase in Retail conversion thanks to its customers? The cases of E.Leclerc and Citroën AMI”.

In a highly competitive environment, wheree-commerce continues to grow and marketplaces become increasingly present, it has become essential for a brand to rely on its community. Every act of consuming is a choice, and by building loyalty we encourage choice for the brand/brand, as recommendation is the best prescriber. Rather than renting the databases of partners (Google, Facebook, SMS Campaign), the brand can build its own communications ground, for example through User Generated Content and/or setting up a customer ambassador programme.

Would you like to find out more about our digital activations? Click here to make an appointment directly with Stéphane Millet!