Marvesting & Fiers: partners for social inclusion

Marvesting reinforces its commitment to social inclusion with its partner FIERS, an initiative that promotes and offers professional opportunities to disabled people in the food industry. This collaboration underlines the Group's commitment to combining economic performance with social responsibility.

FIERS: a 100% handi-solidarity brand!

FIERS is a unique not-for-profit brand in France, featuring a range of high-quality food products made by people with disabilities. These products are manufactured in workshops that encourage professional integration and guarantee fair remuneration.

One of FIERS’ challenges is to meet the employability challenges posed by disability in France. In France, the unemployment rate for people with disabilities is 2.4x higher than the average (according to Fiers sources).

By collaborating with FIERS, Marvesting is playing an active role in supporting this wonderful initiative!

Marvesting's commitment in the field

Marvesting is committed to promoting the expansion of the FIERS brand in France through the commitment of its employees. Marvesting’s role in this initiative is to provide commercial support for the brand, to increase its visibility in partner chains such as Intermarché, Auchan and Carrefour throughout France.

Several of the Group’s managers have volunteered to make an active contribution to the FIERS mission outside their working hours. Following an onboarding meeting led by Camille Decreux, co-founder of FIERS, to fully understand the brand’s history and ambitions, the managers were able to begin their mission.

The managers regularly visit sales outlets to ensure that FIERS products are correctly displayed and visible. They check product stock, place orders for missing items and ensure that products are strategically promoted through displays and point-of-sale advertising, maximizing their visibility and accessibility.

Building a more inclusive future with FIERS

This partnership with FIERS enables Marvesting to reinforce its commitment to business practices that are both responsible and inclusive. By integrating these initiatives into its overall strategy, Marvesting reinforces its commitment to a business model that is both sustainable and socially responsible. The voluntary work of Marvesting’s employees in this partnership highlights a deep commitment at all levels of the Group, demonstrating a collective involvement in efforts to bring about positive social change.