Marvesting: European development reinforced by the acquisitions of Stellar and Winchannel

A European growth strategy
Marvesting’s development strategy is based on a solid model of geographic diversification and services. Since 2018, the Group has chosen to invest in the extension of its network at the European level, with a presence in key markets such as the United Kingdom, the Netherlands, Belgium and Spain. This expansion, fueled by targeted acquisitions, allows Marvesting to achieve strategic geographic coverage and better meet the needs of its clients on an international scale.
The acquisitions of Stellar and Winchannel reinforce this strategy and are part of three major Group objectives:
- Diversify the services offered to brands: By adding cutting-edge digital solutions to its offering, Marvesting responds to the growing demand from brands for omnichannel strategies, combining digital and physical.
- Strengthen our leadership position: These acquisitions allow Marvesting to solidify its leadership position in the European field and omnichannel marketing market.
- Continue our international growth: By leveraging the local expertise of Stellar and Winchannel, Marvesting is accelerating its growth in new markets and strengthening its international network.
Focus on Stellar and Winchannel
The acquisition of Stellar Global and Winchannel allows Marvesting to take a new step in its diversification of services.

Stellar Global, a recognized expert in the world of digital technologies for marketing and customer relations, brings to Marvesting unique expertise in Live Chat and Video Shopping solutions. These solutions enable brands to offer interactive and personalized shopping experiences online, thereby strengthening their customer engagement. Stellar is particularly well established in the United Kingdom and Germany, two strategic markets for Marvesting, which allows the Group to accelerate its presence in these key regions.
For its part, Winchannel stands out for its expertise in field marketing, particularly in Spain and Portugal, where it is a key player. Specializing in point-of-sale optimization, Winchannel helps brands adapt their commercial strategies in-store, online, and via digital channels. The integration of Winchannel allows Marvesting to strengthen its offering in terms of omnichannel strategies and field solutions, while consolidating its position in Spain and Portugal.
