Impact Field Marketing Group becomes Marvesting!

A new history for the Group
To mark a new stage in its growth and expansion, Impact Field Marketing Group, experts in field marketing, has changed its name to Marvesting. The holding company, which has recently acquired a new company, P&R Visual Merchandising in the Netherlands, distinguishes itself from its historical French subsidiary, Impact, and solidifies its position as a European leader in omni-channel commercial and marketing strategy.
The Group continues its ambitious international growth strategy, with the goal of establishing itself in Europe as a trusted partner for clients with multi-country commercial and marketing strategies. P&R acquisition strengthens its international build-up and increases its revenue to over €155 million.
Marvesting, "Reinventing relationships, accelerating sustainable growth"
Why Marvesting?
The Group’s new name, Marvesting, embodies its deep commitment to the fields of marketing and investment.
It also references the extraordinary, the “marvelous”, and symbolises the value creation inherent in the company’s entrepreneurial spirit, enabling it to meet our clients’ needs. The name also incorporates the notion of ‘harvesting’, symbolising the promise that everyone – shareholders, clients and employees – will reap the rewards of their respective investments.
Marvesting reflects our constant desire to adapt to our clients’ needs, while generating sustainable and profitable growth.

A rebranding with a new signature
The new name is accompanied by an inspiring slogan, “Reinventing relationships, accelerating sustainable growth“, which highlights the Group’s commitment to the brands its subsidiaries collaborate with.
“Faced with continued growth in France and internationally, the acceleration of our digital transformation and the development of new services, the Group is marking a new stage, in line with its strategy, by becoming Marvesting.“, comments Jean-Dominique Castellani, CEO.
A more dynamic visual identity!
These changes are accompanied by a new dynamic visual identity, reflecting the key values of the Group: agility, performance, altruism, boldness, and teamwork.
These are represented in a unique symbol graphic to this rebranding: the accelerator. It sits atop the “i” in Marvesting and gives personality to the new logo. More vibrant colors complement this evolution, along with a set of pictograms representative of the group’s activities.
An event to reflect the group's new identity
28 September 2023 will go down in the history of the Group.. To celebrate the big news, a major event was held in the Paris region, bringing together managers from all over France. In a place that’s meant to feel like home, managers were ready to discover the punchy new brand identity. The room was subtly decorated in the brand’s acidic colours! On the same day, a digital event was also organised to announce to our English, Belgian and Dutch subsidiaries the change of identity and the birth of Marvesting.
This rebranding marks a renewal for the Group and its employees, who can more easily identify with shared values and commitments, both in France and elsewhere.