Sales skills to boost performance

Optimising the performance of sales teams through training
In a highly competitive environment where consumer expectations are constantly evolving, sales teams play a vital role in the success of brands. To excel, they must not only have in-depth knowledge of the products or services they offer, but also master strategic skills such as negotiation, communication, time management and customer relations.
At Marvesting, we believe that well-trained sales teams are an invaluable asset to any business. That’s why we offer tailor-made training courses designed specifically for the brands we work with. Our aim is clear: to equip your teams with the skills they need to excel, optimise sales and strengthen your brand image.
Training aligned with brand ambitions
Every brand has its own unique identity, values and objectives. Effective training is not just about imparting technical knowledge: it must be fully aligned with the brand’s overall strategy. At Marvesting, we work closely with our customers to design training programmes that accurately reflect their vision and values, and that are tailored to their objectives and the constantly evolving market.
Whether developing business or behavioural skills such as argumentation, active listening or managing objections, our training courses enable sales teams to fully embody the brand and communicate its messages authentically and convincingly.
A customised hybrid training programme
At Marvesting, we offer a unique training path tailored to each profession and skill level. Our ambition? To aim for excellence through a structured programme combining innovative tools and modern teaching methods.
Three key stages:
- Group training: a collaborative, dynamic approach to developing a high-performance team spirit.
- Product, service, market and innovation training: Acquiring the knowledge you need to master your offering.
- Business training (3 levels: fundamentals, in-depth, mastery), personalised and adapted to the level of each employee, with the award of a certificate attesting to the skills acquired at the end of the course.
Using digital tools and immersive formats (learning zones, discussion communities, gamification, real-time monitoring and analysis, etc.), Marvesting helps its customers to strengthen their brand image and increase their sales.
Artificial intelligence at the service of training
In an ever-changing world, artificial intelligence has become a strategic performance driver. At Marvesting, we are integrating an AI conversational agent designed to support the skills development of sector managers. This interactive tool offers continuous, personalised training, enabling teams in the field to obtain answers in real time and improve their performance effectively.
By focusing on training and innovation, Marvesting is helping companies to achieve sustainable commercial excellence.