Marvesting strengthens its European leadership with expansion into Poland

MARVESTING continues to accelerate its European expansion with the acquisition of OPTION1, a leading field marketing agency in Poland.

With this new milestone, the Group now operates in 10 European countries and generates €210 million in turnover, reinforcing its position as a leading European brand activation partner.

A stronger, more integrated European platform

Over the past years, MARVESTING has built a scalable European model combining field expertise, omnichannel activation and operational excellence. The integration of OPTION1 strengthens this model in three strategic ways:

Expanded geographic coverage in Central Europe
Enhanced field marketing depth
Greater consistency for international clients across markets

Poland is a dynamic retail market where many global brands are already active. This acquisition allows MARVESTING to support them with the same standards of execution and performance across borders.

What OPTION1 brings to the Group

Founded 26 years ago, OPTION1 is recognized for its strong operational discipline and retail expertise in Poland.

Its added value for the Group is concrete:

Deep retail execution expertise: Nationwide field operations combined with structured in-store performance management.
Strong sector knowledge: Particularly in Telecommunications, Consumer Electronics, Beauty and FMCG, key categories for European retail activation.
Full customer journey activation: From acquisition to conversion and loyalty, OPTION1 strengthens MARVESTING’s ability to deliver structured sales activation programs across the entire funnel

A stronger European growth dynamic

This acquisition is part of a long-term strategic roadmap supported by ALPHA Private Equity.

Beyond geographic expansion, the objective remains clear:

Combine local market expertise with European scale
Harmonize operational standards
Deliver measurable retail performance
Support clients with seamless cross-border activation

By integrating OPTION1 while maintaining its management team and local agility, MARVESTING reinforces both stability and growth capacity.

A clear ambition: leading European brand activation

In a retail landscape increasingly fragmented between physical and digital touchpoints, brands need partners capable of activating markets consistently and efficiently.

With this acquisition, MARVESTING strengthens its ability to:

Deploy large-scale European programs
Ensure operational excellence locally
Drive sell-out performance across channels
Build long-term client partnerships

The European platform becomes stronger, more integrated and even more performance-driven.