ActionCo Trophies 2023
4 new victories for Marvesting!

The 34th edition of the Trophées ActionCo was a great success for Marvesting! 1 bronze and 3 gold medals for the Group and its subsidiaries!

On 13 December 2023, Marvesting put on a show at the 34th ActionCo Trophies 4 projects submitted, 4 winning projects ! It’s a great victory, and a source of pride for the Group and its subsidiaries, highlighting our expertise in a wide range of sectors to the major players in the retail sector!

Demooz transforms customers into electric vehicle ambassadors with Volkswagen

For the second year running, Demooz, Marvesting’s Digital Retail subsidiary, won the gold medal in the Loyalty .and Relationship Programmes category for their ID.Club Volkswagen programme, the leading private trial service for electric vehicles!

The ID.Club is a unique programme bringing together owners of VW ID vehicles. and prospective customers who want to find out more about electrics via an appointment booking module. This enables Volkswagen customers to become brand ambassadors. This project is made possible by a technical module developed by Demooz, making this service a transparent and genuine business lever.

The objective of the programme? To introduce as many people as possible to electric driving and dispel preconceptions about this type of motorisation. Interested parties will be able to get answers to their questions and find out how electric cars are used, putting the human element and transparency back at the heart of the debate, so as to offer a test drive service with a difference.

In less than a year, 695 Ambassadors have signed up to the programme, and more than 100 have requested a test drive in the last 6 months. The Ambassadors feel involved in creating a community and say they are ready to help all customers take charge of their electric vehicle. Ambassadors are also rewarded at the beginning of each month for making appointments, as well as through regular challenges and competitions to boost their commitment.

Atmosphères and HP innovate in sales training

Atmosphères is also back in first place this year! With the HP Training Team, the agency won a gold medal for a second time inTraining and HR category, thanks to their new approach, the Escape Game !

The training is an essential pillar in guaranteeing the sell out. For more than 4 years, the HP Training Team has been offering distributors training content that is constantly being reinvented: e-learning, unboxing videos, live shopping and now Escape Games to make the training even more fun and accessibleeven for technical products/services.

Time is often an issue when it comes to training: it often takes a long time, boring and not very engaging, which is why the HP Training Team offers content that’s suitable for everyone. From micro-learning (30sec/1min) to video unboxing (5-10min), their catalogue of content can be adapted to suit all distributors, depending on the products/services deployed in the various various shops or online shops.

In order to reach sales staff and decision-makers in the retail sector as effectively as possible, the team has deployed a 360° training strategy: from the induction of sales staff, to their training via the “HP Click & Train” application, right through to their skills development at retailer trade fairs.

The idea of creating an Escape Game was to once again leave their mark on the people they train. Starting from the fact that we already know that lectures that simply present an increase in the product range and/or promotional offers, the HP Training Team set itself the challenge of doing something that had never been done before. With a multi-stage implementation plan based around the brand’s products, services and technologies, sales staff interact and, if convinced, become HP’s best ambassadors during the sales process.

Athena boosts the "Bose Specialists" programme

The Athéna team’s first participation in the ActionCo Trophies also earned them gold! Athena won the medal in the Point of Sale Promotion category, presenting the “Bose Specialist” programme alongside Bose.

Setting up an in-store entertainment programme is an effective way of boosting sales and attracting and retaining customers. But how do you go about it when a programme is already in place and shop teams are no longer interested in it?

This was the challenge faced by Bose, a brand with a worldwide reputation in the world of sound, which has seen its “Bose Specialist” ambassador programme diminish over the years by almost 30% in shops. In 2022, Bose turned to the Athena agency to restore its image. with the sales teams and continue to develop the programme in the remaining stores, with the main objective of the development of the brand’s sales.

Athéna has succeeded in boosting sales of Bose products over the past 2 years, especially in shops where Bose Specialists are always on hand. Thanks to training dedicated to the world of sound, sales and Bose, the ambassadors are real experts and can deliver a unique and personalised experience to each customer!

The results? Taking into account that Bose Specialists represent around 2% of the total Boulanger and Fnac Darty shop base, they account for 11.8% of Bose retail sales.

A successful spin-off for Adhrena and Héritage

Adhrena also won bronze in the Sales Force Outsourcing category, highlighting their partnership with Héritage, an expert in cleaning products.

As part of this partnership, Adhrena set up an outsourced sales force to relaunch the Bonux, Terra and Minidou marsues and boost those of Baranne-Miror-Décap-Four-O’Cédar-Vigr, acquired from Henkel. A high-performance field force capable of transforming the agreements developed with distributors!

After its creation in 2021, Héritage decided to entrust the operational execution in the field to Adhrena, a subsidiary of Marvesting, expert in the implementation of FDV systems, with a start-up date in September 2022.

Adhrena has demonstrated its ability, in a very short space of time, to win the confidence of distributors in a context of range rationalisation. In the majority of cases, floor managers validate the listing of codes and allocate shelf space. With Adhrena’s help, Héritage was able to establish itself against multinationals with a long-standing presence in these large markets, with almost 4,500 references held in 5 months. The sector managers have thus established themselves in the field and succeeded in establishing the brands in an extremely competitive market.

Adhrena makes every effort to be as flexible as possible. The sales teams have high-performance tools developed internally that enable them to adjust and act instantaneously to make continuous improvements and strengthen Héritage’s presence throughout the country.

Photo credit: ©NetMedia Group