Case study : How Marvesting tripled Deezer’s in-store activation rate?
To strengthen the visibility of its subscription offer and convert retail traffic into new users, Deezer partnered with Marvesting Group to deploy a nationwide in-store ambassador program.
The initiative was executed by two Marvesting subsidiaries, Input Sales Force and Demooz, across the retail networks of Fnac and Darty.
A nationwide retail activation program
The objective was clear: transform retail visibility into measurable business impact through human interaction and brand engagement.
The campaign mobilised:
- 159 ambassadors
- 157 stores activated
- 1,900+ in-store missions executed
Ambassadors engaged directly with customers to introduce Deezer’s streaming offer, explain the benefits of the service and encourage immediate activation of Deezer cards.
Strong results at the point of sale
The campaign delivered measurable results:
Stores supported by ambassadors achieved an activation rate 3.4 times higher, highlighting the impact of human interaction in retail environments.
Turning Retail presence into business performance
This campaign illustrates how combining field excellence, advocacy marketing and data intelligence can significantly improve retail conversion.
By connecting brands directly with consumers in store, Marvesting transforms retail presence into measurable growth.
